WEB Design

Touching heights in creativity

Although synonymous with web development, web design deals more with a singular page than the whole website as is the case with web development. In simple terms, web designing concerns designing one single page at a time; taking into account the positioning of images and other non-text objects on the page to render the page presentable and attractive by use of graphic imaging. Graphic designing is a creative process which most often involves a client and a designer. Graphic design may directly be applied to websites while eliminating the need for intermediaries. Conveying a specific message to the target audience on behalf of the client is termed as the “brief”. Graphic design encompasses various professional and artistic disciplines and focuses on presentation and visual communication. This is why Graphic Designing is synonymously referred to as Visual Communication or Communication Design. Typography, visual arts, and page layout techniques are combined together to produce balanced and symmetrically focussed end products, which are essentially a well presented web page.
Web designing companies today realize that it is important to have a good web design team because it is instrumental in increasing conversion rates. Conversion refers to when a visitor to the website takes interest and decides to become a client. Studies reveal that a visitor must stay on the webpage for at least five seconds for them to become even potential clients. Users are known to be impatient; therefore it is important for designers to understand that the web design has to be simple yet attractive so the user does not feel that it is a waste of time to stay on the website for long.
Web designing companies have intelligent knowledge about what the client needs and get the results in the most cost effective methods possible. Web designing requires a lot of creativity apart from technical knowledge. Web designing is a potential mind field for new comers looking to gain some experience in the industry. Web development companies provide opportunities to youth in particular; many youngsters find it a worthy experience to take up part-time employment in web designing companies as the requirement of a creative mindset attracts them the most.

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