Communicating the value of a product to customers is what makes up Marketing. It is an organizational function that involves a set of processes for the purpose of creating, delivering and communicating the value of goods and/or services to clients and customers; while managing customer relationships in methods that are beneficial for the organization and its shareholders. When organizations categorize or separate their target market into segments, it is called Market Segmentation. It is defined as “A marketing strategy that involves dividing broad target market into subsets of consumers who have common needs, and then be designed and implemented to target these specific customer segments, addressing needs or desires that are believed to be common in this segment; using media that is used by the market segment”. Having the right kind of market segmentation gives an organization a strategic advantage as it can now focus on different groups at once instead of it all being an incomprehensible and uncontrollable mix of unpredictable consumer behavior. The different methods incorporated in market segmentation include Geographic Segmentation, Psychographic Segmentation, Positive Market Segmentation, and Behavioral Segmentation.
A marketing campaign is an effort taken up by an organization to spread and/or increase awareness for the products and/or services that will subsequently lead to brand recognition. In a way, marketing campaigns are similar to political campaign where various media are used to spread awareness, often with a slogan, catchphrase, or tagline. The most notable feature about any campaign is that they are repetitive and are used over a limited duration of time. Studies show that the average human being requires that an audiovisual message be repeated at least five times for him/her to register the message into their active conscious memory.
Web development companies today offer Marketing Campaigning as a service to their clients. They make sure your product gets recognized and target audiences actively identify their needs with your products and/or services so you can capture their interest and use it to help build a large business volume.